Series A Investor Memo
Resal's vision is to build the largest network capable of storing, sending, managing, and exchanging loyalty points, prepaid cards, and vouchers from a wide array of sources—ranging from airlines and telecoms to NGOs, small grocery stores, and cafes. By doing so, Resal enables seamless alternative payments and transactions, empowering individuals and organizations to pay and get paid by anyone, anywhere.
It’s Day 1
Resal is at the forefront of revolutionizing the alternative payment and stored value landscape. Stored value refers to a prepaid monetary value stored on a device or in an account, which can be used for future transactions. This concept encompasses a variety of forms, including prepaid cards, gift cards, digital wallets, branded currency, and loyalty points. The value is "stored" because users either pre-load money or receive a balance that can be utilized for purchases or other transactions at a later time.Since its inception in 2018 as a digital gifting platform, Resal has continuously evolved. By 2020, recognizing the vast potential for innovation in prepaid cards and rewards, Resal pivoted to become an all-in-one software solutions company specializing in prepaid digital gift cards and rewards. Today, Resal leverages cutting-edge technology and a comprehensive network to meet diverse customer needs across multiple use cases, segments, and categories.
Executive Summary
The global shift towards digital payments and the decline of physical cash is undeniable, with stored value and prepaid products like loyalty points, rewards, prepaid cards, gift cards, vouchers, mobile top-ups, and airline miles now representing a $2 trillion market—projected to reach $2.5 trillion globally and $20 billion in MENA by 2027.
Closed-loop cards, wallet, system and stored value offer numerous benefits, from enhanced safety to expense management, rewards, and increased customer loyalty.
Imagine a gig worker, remote employee, or content creator receiving closed-loop digital cards instantly to spend at specific grocery merchants, bypassing the delays of traditional bank transfers. NGOs can utilize digital vouchers to send funds with precise control and tracking, offering safety and oversight beyond simple cash transfers.
Traditional B2C disbursements and payout methods have been hampered by archaic processes—manual, costly for the payer, and slow and inconvenient for the recipient. Resal addresses these inefficiencies with prepaid and gift card solutions delivered instantly via email or mobile. This approach offers a faster, more cost-effective alternative, eliminating the need for bank accounts. Despite the massive market opportunity, few companies are tackling this broken system with a comprehensive infrastructure approach, making Resal’s solutions both innovative and timely
Closed-loop cards, wallet, system and stored value offer numerous benefits, from enhanced safety to expense management, rewards, and increased customer loyalty.
Imagine a gig worker, remote employee, or content creator receiving closed-loop digital cards instantly to spend at specific grocery merchants, bypassing the delays of traditional bank transfers. NGOs can utilize digital vouchers to send funds with precise control and tracking, offering safety and oversight beyond simple cash transfers.
Traditional B2C disbursements and payout methods have been hampered by archaic processes—manual, costly for the payer, and slow and inconvenient for the recipient. Resal addresses these inefficiencies with prepaid and gift card solutions delivered instantly via email or mobile. This approach offers a faster, more cost-effective alternative, eliminating the need for bank accounts. Despite the massive market opportunity, few companies are tackling this broken system with a comprehensive infrastructure approach, making Resal’s solutions both innovative and timely
Resal's approach to building an ecosystem around these stored value products is timely and strategic. By creating a network that seamlessly integrates gift cards, prepaid cards, loyalty programs, and rewards, Resal is positioning itself as a central player in this growing market. Our platform enables consumers to aggregate and use loyalty points like cash within our extensive merchant network, offering unparalleled flexibility and convenience that can drive greater adoption.
By leveraging Resal’s platform, organizations can better serve their recipients, offering digital cards for payouts that provide greater safety and control than cash. Consumers, in turn, can accumulate and aggregate loyalty points from various sources—like telecoms, banks, and airlines—and use them for everyday purchases, from grocery stores to car fuel.
Resal's journey has been marked by impressive milestones, including over 100% sales growth, an expanded network of more than +1000 brands , +1000 business clients and 1.5M end users utilizing our solutions and partnering with leading bank and payment players. As we lead the market in digital value and alternative payment solutions, Resal is poised to transform how organizations and individuals transact.
Our vision is to build the largest network capable of storing, sending, managing, and exchanging loyalty points, prepaid cards, and vouchers from a wide range of sources—ranging from airlines and telecoms to NGOs, small grocery stores, and cafes. Resal enables seamless alternative payments and transactions, allowing people and organizations to pay and get paid by anyone, anywhere.
What are we building?
Resal is developing a comprehensive infrastructure and suite of products designed to establish a robust network and ecosystem for stored value. Our initial focus is on gift cards, then expanded into prepaid cards, loyalty programs, and rewards systems. Resal’s platform provides a seamless experience for all stakeholders:
Business Solutions
Businesses can leverage Resal's platform to send digital prepaid cards, points, offers, and discounts as rewards, payouts, or donations, streamlining the process of employee incentives, customer rewards, charitable contributions, and more. The platform also facilitates customer refunds and compensations and can be easily used for expense management, payouts, and other financial operations. Imagine a gig worker, remote employee, or content creator instantly receiving closed-loop digital cards to spend at specific grocery merchants, bypassing traditional bank transfers. NGOs, for example, could send funds to recipients with precise control and tracking through digital vouchers, rather than simply transferring money to a bank account.
Merchant Solutions
Resal empowers merchants to issue and distribute digital prepaid cards and stored value, enabling seamless integration into the digital economy. As an all-in-one SaaS solution, Resal helps merchants increase revenue and customer engagement by issuing, processing, and managing loyalty points, vouchers, and gift card programs. This platform offers merchants the flexibility to provide more diverse payment and loyalty options, enhancing customer satisfaction and retention.
Consumer Solutions
Resal’s mobile app and wallet provide a unified platform for consumers to convert rewards from leading loyalty programs and digital cards, enabling smarter spending across a wide range of brands and offers, including fuel, gifting, donations, gaming, and shopping. Resal’s solution effectively addresses the issue of loyalty point fragmentation across multiple programs by consolidating these disparate points into a single, easy-to-use wallet. This allows consumers to manage and redeem their rewards more efficiently, enhancing the overall user experience. Within the Resal ecosystem, consumers can receive digital cards and accumulate loyalty points from multiple partners. These stored values can be aggregated and used like cash across Resal's network of affiliated merchants, offering flexibility and convenience.
By creating this interconnected system, Resal aims to enhance the value exchange between consumers, businesses, and merchants, driving increased engagement, loyalty, and ease of use across the board.
Resal Flywheel
Merchants
Want more sales, more customers and more revenue by issuing and distributing digital cards and loyalty points
Consumers
Can receive digital cards, points and aggregate loyalty points and use it like cash in Merchants’ network
Businesses
Want more sales, more customers and more revenue by issuing and distributing digital cards and loyalty points
Why now?
$2.5 Trillion global market opportunities prepaid and digital value
The international prepaid cards and digital wallet market is projected to reach $2.5 trillion by 2027, growing at a 10.3% CAGR from 2023. In Saudi Arabia, the market for prepaid cards and digital wallets is expected to hit $11 billion by 2027. The closed-loop prepaid cards segment, which encompasses alternatives such as gift cards, credit cards, rewards, and transit cards, is set to grow to $680 billion globally and $20 billion in the MENA region by 2027.
+20B MENA Market opportunities in digital value
+50B ecommerce Opportunities
Progress So Far..
You will get a good sense of the business we’re building from the Key numbers
+1.5M
Users
+1000
Brands
Across 10 Markets
+1000
Business clients & partners
Across 5 Markets and +15 Industries and Categories
+400M SAR
Transaction Value
Across loyalty currency systems
+700M
Points currency processed
Major Trends Driving Market Growth & Opportunity
Increasing Popularity of Digital and Contactless Payment Solutions: اThe shift towards digital and contactless payments is accelerating, driving demand for innovative payment solutions.
Rise of eCommerce: The growth of online shopping is expanding the need for digital payment methods and integrated reward systems.
Adoption of Incentive and Payout Programs: Businesses are increasingly adopting incentive and payout programs, leveraging digital solutions to motivate and reward employees.
Fragmented Ecosystem of Loyalty and Rewards: بReward and loyalty programs are crucial for attracting and retaining customers, creating value, and fostering brand commitment. Closed-loop ecosystems are particularly effective in rewarding customers dedicated to specific brands or merchants. As e-commerce and digital payments grow, merchants and issuers are increasingly using these platforms to incentivize and drive desirable consumer behaviors.
Retailers’ Strategic Collaborations: Retailers are forming strategic partnerships to launch branded gift card programs, contributing to market expansion.
Government Initiatives in Saudi Arabia: Large-scale entertainment events and tourism initiatives are driving market growth in Saudi Arabia.
Growth in Corporate Spend Management and Embedded Finance: Rising interest in corporate spend management and embedded finance solutions is evident, with start-ups addressing these needs in the Kingdom
Rise of eCommerce: The growth of online shopping is expanding the need for digital payment methods and integrated reward systems.
Adoption of Incentive and Payout Programs: Businesses are increasingly adopting incentive and payout programs, leveraging digital solutions to motivate and reward employees.
Fragmented Ecosystem of Loyalty and Rewards: بReward and loyalty programs are crucial for attracting and retaining customers, creating value, and fostering brand commitment. Closed-loop ecosystems are particularly effective in rewarding customers dedicated to specific brands or merchants. As e-commerce and digital payments grow, merchants and issuers are increasingly using these platforms to incentivize and drive desirable consumer behaviors.
Retailers’ Strategic Collaborations: Retailers are forming strategic partnerships to launch branded gift card programs, contributing to market expansion.
Government Initiatives in Saudi Arabia: Large-scale entertainment events and tourism initiatives are driving market growth in Saudi Arabia.
Growth in Corporate Spend Management and Embedded Finance: Rising interest in corporate spend management and embedded finance solutions is evident, with start-ups addressing these needs in the Kingdom
Again, It’s Still Day 1
